Bossa Campaign
Beach days sipping fresh coconut water, sunsets overlooking one of
the world’s seven natural wonders and that ease only people who live in
paradise have. Bossa is sensuality and fun.
Inspired by best-known Brazilian music genres - bossa nova - this
range embodies the charm, natural flair and musicality we love. A
lyrical fusion of samba and jazz, that best translates what Indaia Swim is
all about. We are a fusion of cultures, feelings and styles.
Our latest campaign was shot at one of our major sources of inspiration:
Rio de janeiro, Brazil. A location that is unique for it’s vibe and at the
same time so relatable to Australia’s biggest city: Sydney. Both
destinations embody everything we love from beach culture to
versatility.
The word bossa nova means “new trend”, “new wave”, the
perfect translation to this collection where we bring new shapes,
beautiful fabrications and unique prints.